顺应语用视角下的公示语旅游文本翻译

ON THE TRANSLATION OF PUBLIC SIGNS TOURISM TEXT FROM THE PERSPECTIVE OF VERSCHUEREN'S ADAPTATION THEORY

在梳理相关研究成果的基础上,介绍了基于顺应理论的公示语旅游翻译理论框架。运用顺应理论提供的全新语用视角,探索公示语旅游文本翻译。基于顺应理论的公示语旅游翻译理论认为:公示语旅游文本信息、诱导等交际功能的实现首先要考虑中西方旅游文本独特的文体特点,做到语言层面的顺应;其次要考虑语用层面的顺应。在翻译过程中各种技巧和策略的灵活运用要"以游客为中心",适应目的语读者的物理世界、社交世界和心理世界。

By reviewing the relevant research results, the thesis introduces the theoretical framework of public signs tourism text translation based on adaptation theory. It aims to explore the translation of public signs tourism text from the new pragmatic perspective of Verschueren＇s theorey. Some revelations on public signs tourism text provided by the theory are： firstly, distinguished stylistic featmres of both east and west tourism texts should be considered to adapt to the linguistic level so as to fulfill the informative and vocative functions of public signs tourism text ; secondly, the flexible use of various skills and strategies in the process of transla- tion should be ＂ tourists- centered＂ and is supposed to adapt to the pragmatic level： the physical, social and mental world of target language readers.