大型体育赛事在网络平台的传播与发展——以新浪体育和乐视体育为例

The Spread and Development of Large-scale Sports Events on Internet Platforms-Taking Sina Sports and Le TV Sports as Examples

随着我国体育事业和互联网应用技术的快速发展,大型体育赛事在网络平台的传播也变得日益重要,网络平台以其即时、广泛、多样等特点极大的推进了大型体育赛事的传播和发展。本文以新浪体育和乐视体育为例,分析了新浪体育和乐视体育的特点,探究了网络平台的特性,以期为广大运营商、网络平台开发者以及对体育事业的热衷者提供理论指导和借鉴意义。

With the rapid development of China＇s Sports industry and Internet application technology, the spread of large - scale sports events on the Internet platform has become increasingly important. The Internet platform has greatly promoted the spread and development of large - scale sports events with its characteristics of immediateness, wideness, and variety. This article takes Sina Spurts and Leshi Sports as examples to analyze the characteristics of Sina Sports and LeTV Sports, and the characteristics of the Internet platform was studyed, in order to provide theoretical guidance and reference for the majority of operators, Internet platform developers and enthusiasts of sports.