新媒体环境下文明出游的影响因素及对策

The Major Countermeasures of Civilized Travel under New Media Environment

新媒体技术应用的普及为旅游行业的发展带来了新的机遇,并使游客在出游的整个过程中感受到极大的便利。新媒体的应用事实上已成为引导游客文明出游的一种重要方式。合理发挥新媒体的优势,加强对旅游资源的介绍、旅游信息的监管、相应服务体系的建设,有助于正确引导相关领域的社会舆论,促进文明出游的开展,也有助于旅游目的地良好形象的形成与巩固。要真正减少甚至消除旅游过程中的不文明现象,不仅需要政府、企业、个人的共同参与,还需综合利用网上、网下各种方式,形成塑造文明出游良好氛围的合力。

The increasing popularity of new media technologies has brought new opportunities for the development of the tourism industry, and has made visitors feel more convenience in the whole process of travel. In fact, new media has become an important way to guide tourists to civilization. Tasking advantages of new media and strengthening the introduction of tourism resources, supervision of tourism information, and construction of service systems are conducive to correctly guiding public opinion in related fields, which also helps to promote the formation and consolidation of a good image in tourism.However, to truly improve or even change the uncivilized phenomenon in the tourism process, it requires not only the joint participation of governments, enterprises, and individuals, but also the comprehensive use of online and offline methods to create a concerted effort to create a good atmosphere for civilized travel.