创建与开办混合式学习专业作为对地区特殊需求的回应

On the Implementation of Blended Learning in Higher Education Responding to Regional Distinctions

2014年底,巴伐利亚在全州范围内举办了一次名为"伙伴关系,高校与地区"的竞赛,目的是促进一种"十分符合需求,特别是满足地区需要的"新型专业的发展。安斯巴赫应用科学大学和阿沙芬堡应用科学大学联合提出的申请十分令人信服,因此,这两所大学也接受委托,在陶伯河上游罗滕堡开办以混合式学习为基础的本科专业"跨文化管理",以及在米尔滕贝格开办同样类型的"中小企业管理"专业。

By the end of 2014, the free state Bavaria in Germany arranged a competition “Partnership, University and Region” aiming to promote courses of studies which met the special needs of a certain region. The universities of applied sciences of Ansbach and Aschaffenburg succeeded in their joined application and received the mandate to implement bachelor’s programs based on the blended learning concept, i.e. “Intercultural Management” in Rothenburg and “Business Management” for small and middle-sized enterprises（SME） in Miltenberg. This article describes which steps should be taken to get the courses started and explains the challenges during the implementation.