以言创业:新企业的话语性构建过程

Venturing with Words:the Discursive Construction of New Ventures

组织话语研究将组织要素、现象以及组织本身看作是话语性社会构建,基于此,文章将创业视为新企业的话语性构建过程。在该过程中,创业者基于话语的协调、沟通、认知等基本功能,在特定的创业情境中积极地运用口语、书面语以及相关的非语言资源与不同的利益相关群体进行话语互动,通过创业身份认同、创业机会识别、创业资源整合等关键活动推动新企业的话语性构建。文章将詹姆斯·保罗·吉的话语"七项构建任务"分析框架与Timmons的创业管理模型相结合,剖析创业者如何通过话语构建创业机会的意义、塑造创业者身份、整合创业资源等,并援引创业语料及实例佐证理论性与概念性探讨。以此为基础,文章提出"新企业话语性构建过程模型",以启发后续创业话语研究。

While organizational discourse studies take organizational elements,phenomena,and organization itself as discursive construction,we regard entrepreneurship as the discursive construction of new ventures. With the primary functions of discourses,such as coordination,communication and cognition,entrepreneurs,in specific entrepreneurial contexts,actively employ verbal and written languages as well as related non-linguistic resources to interact with various stakeholders,and discursively promote the formation and construction of new ventures via critical entrepreneurial activities,such as entrepreneurial i-dentification,opportunity recognition,and resource assembly. Based on the theoretical framework of the＂seven discursive construction tasks＂,proposed by Gee,and the entrepreneurial management model proposed by Timmons,this paper,analyzes how entrepreneurs employ appropriate discourses to explore entrepreneurial opportunities,shape entrepreneurial identity,and assemble entrepreneurial resources. We also use some discursive examples to illustrate and support our theoretical and conceptual arguments. Following that,the model of the discursive construction of new ventures is proposed and presented,in the hope of paving ways for future work on entrepreneurial discourses.