企业市场营销与区域市场营销

Enterprise Marketing and Regional Marketing

营销是企业发展的一种形式,企业在营销的过程中可以实现经济效益最大化。当今社会,营销的种类形式多样,营销方式也是如此,但作为常见的就是区域市场营销和企业市场营销这两种方式。如果企业能有效的运用区域市场营销和企业市场营销,企业将创造更多的经济效益,而且也会更好的发展。因此,企业要区域市场营销和企业市场营销加强重视,在运用这两种营销方式的过程中,处理好二者之间的关系,对营销人员加强技术指导和培训,制定科学的营销方案,这样企业才能运用这两种营销方式提升经济效益。

Marketing is a form of enterprise development, enterprises can maximize economic benefits in the process of marketing. Nowadays, the types of marketing are various, and so are marketing methods, but as a common way, regional marketing and enterprise marketing are two ways. If enterprises can effectively use regional marketing and enterprise marketing, enterprises will create more economic benefits, but also better development. Therefore, enterprises should pay more attention to regional marketing and enterprise marketing. In the process of applying these two marketing methods, they should handle the relationship between them and strengthen technical guidance to marketers. And training, the establishment of scientific marketing plan, so that enterprises can use these two marketing methods to im- prove economic efficiency.