邮轮旅游者出游偏好探析

Cruise tourists travel preference analysis

文章以厦门港出发的两次邮轮航线上的邮轮旅游者作为调查对象,采用便利抽样的方法进行问卷调查,得出邮轮旅游者出游偏好特征:信息渠道上,主要是旅行社、网络以及亲朋介绍,而其余渠道相对较少;出游周期上,初购者偏好于6-8天的航程,而重购者偏好于3-5天的航程;出游形式上,初购者不愿意一个人,而重购者更愿意一个人参加;出游时间上,避开公共长假的其他时间占了极大的比例。

Out to xiamen on the two lines of the cruise tourists as the research object, adopt the method of convenience sampling questionnaire survey is made on cruise tourists＇ preferences features： information channels, mainly the travel agency, network, and relatives and introduction, and the rest of the channel is relatively small; Travel period, who prefer to buy in at the beginning of six to eight days＇ voyage, and heavy who prefer to buy in 3 to 5 days voyage; Travel form, at the beginning of purchase is not willing to a person, and heavy purchase one more willing to attend cruises; Travel time, avoid public holiday ＂account for a great proportion of the rest of the year.