创新、融合与发展——盐产业与盐文化会展博览的探索与实践

Innovation, Integration and Development——the Exploration and Practice of the Exhibition and Exposition of Salt Industry and Salt Culture

随着盐产业的快速发展,举办盐产业与盐文化的专门会展博览既是响应新时代产业发展与文化传播的新要求,也能够带动盐文化的多元传播与盐产业的正向发展,对会展经济形成有效补充。如何做好盐产业与盐文化的会展博览,本文提出几点思考:一是加强网络和新媒体技术的广泛运用;二是与城市营销合理结合起来;三是全力将博览会品牌化;四是调动各方力量协同推进工作;五是合理做好会展博览的效益评估。

With the fast development of salt industry, the special exhibition and exposition of salt industry and salt culture is a new requirement to respond to the industrial development and cultural transmission in the new era. It can also drive the multiple dissemination of salt culture and the positive development of salt industry, and also form an effective complement to the exhibition economy. It is necessary to do a good job in the study and practice of the exhibition and exposition of salt industry and salt culture. More measures can be taken to further promote the development of salt industry and salt culture. The first is to strengthen the wide application of Internet and new media technology; the second is to integrate reasonably with urban marketing; the third is to brand the exposition with full strength; the fourth is to mobilize all forces to work together and the fifth is to make good performance evaluation of the exhibition and exposition.