移动互联时代的网上档案展览应对策略探析

Analysis of Online Archives Exhibition Strategies in Mobile Internet Age

移动互联时代全面来临,技术潮流的创新导致大众获取信息的方式以及传播信息的角色发生改变。网上档案展览因此面临了新的挑战和机遇,顺应时代需求才能更加有效地发挥档案展览的文化价值。探究网上档案展览适应移动互联网络的途径,首先应该考虑到用户体验、交互和共享、及时获取咨讯等方面的需求。国内外网上展览已经涌现出不少应对移动互联的优秀案例,基于社交平台的推送和分享、响应式网页布局、3D虚拟现实技术、及时快捷的展览简介发布以及移动应用APP是这些案例中用到的策略,将有助于网上档案展览紧跟潮流实现发展创新。

With the mobile Internet age coming,technological innovation has changed people＇s way of obtaining and spreading information.Online archives exhibition faces new challenges and opportunities,and only by adapting to the new demand of times can the cultural value of archives exhibition developed more effectively.We should give priority to user experience,interaction,sharing and timely access to information when exploring how the online archives exhibition can adapt to mobile Internet.There are many brilliant cases of domestic and international online exhibitions,which respond successfully to mobile Internet.They take strategies such as pushing and sharing information based on social communication platform,responsive web layout,3 D virtual reality technology,timely and convenient exhibition introduction release,and mobile application,which will contribute to development and innovation of online archives exhibition.