新零售背景下物流业发展对策研究

Research on the Countermeasures of Logistics Development Against the Backdrop of New Retail

随着新零售的不断发展,现代物流业已经不能满足新零售的发展需求,物流渠道的良莠不齐,单一的物流快递服务,物流信息与资源的相互独立等问题都影响着线下和线上的良好融合,很难给消费者带来良好的消费体验。文章结合当前物流行业发展中面临的挑战、新零售商业模式的发展需求,对新零售时代下物流业的发展路径进行了研究,提出了具有针对性的对策建议,从而达到促进物流行业内各个领域共同合作,实现物流创新变革的目的,推动物流行业在新零售时代下实现转型发展。

Nowadays, the development of modem logistics industry is far behind the new retail business mode. Many problems have been exposed, such as the unbalanced logistics channels, the single service of logistics express, and the independence of lo- gistics information and resources, which all afteet the good convergence between the online and offline. Theretore, this paper stud- ies the future development path of the logistics industry in the new retail era, and puts torward some practical and ettective so- lutions. By this way, the logistics industry can improve the consumer experience and social efficiency, and achieve logistics transition.