鲜花电商“最后一公里”配送困境与对策

The Difficulties and Countermeasures of the “Last Mile” Distribution of Flower E-commerce

"最后一公里"冷链配送是制约鲜花电商快速发展的痛点。文章在对鲜花电商"最后一公里"配送问题进行总结的基础上,提出了提高"最后一公里"配送效益及效率的对策,为我国鲜花电商的发展提供了一些有价值的借鉴。

The ＂last mile＂ cold chain distribution restricts the rapid development of flower E-commerce. On the basis of summarizing the ＂last mile＂ distribution issues of flower E- commerce, the countermeasures of improving the ＂last mile＂ distribution efficiency and efficiency were proposed, which provided some valuable reference for the development of flow- er E-commerce in China.