基于大数据分析的产品包装设计

Based on The Data Analysis of Product Packaging Design

目的 :研究产品包装设计创新趋势。方法 :以大数据时代为背景,从同类产品、产品目标客户等方面进行分析,研究大数据时代产品包装设计特征,探讨和传统包装设计的差异。结论 :大数据时代产品包装设计思维已发生转变,不再仅仅依靠设计师的个人经验,而更注重大数据的实时收集、整理、分析和应用;大数据分析有助于设计师了解消费者的心理动态,设计出更符合消费者需求的包装产品,这种设计趋势将会成为未来包装设计的发展方向。

Objective It researches product packaging design innovation trend. Method In the context of big data, it discusses the difference from traditional design by similar product, product target consumer etc. Conclusion In the big data era, the design thinking of product packaging design has changed, not only relying on the personal experience of designers, but also focusing on the real-time collection, sorting, analysis and application of big data. Big date analysis can help designer understand the consumer psychology, design packaging products that are more satisfied to consumers＇ needs. This design trend will be the development direction of packaging design in the future.