新媒体视角下开封旅游品牌影响力提升途径探索

Exploration on the Increase of Kaifeng's Tourism Brand Influence from the Perspective of New Media

互联网时代,随着信息技术的迅猛发展,旅游者对旅游目的地、出行方式的选择都发生了巨大的变化。特别是移动互联网技术的发展,更是创新了信息传播的方式,改变了人们接收信息的习惯。开封是一座历史文化名城,是中国优秀旅游城市,应更好更快地适应这些变化,加强互联网能力建设,充分利用新媒体进行宣传推广,提升开封旅游品牌的影响力,以满足大众旅游时代不断升级的旅游服务需求。

With the rapid development of Internet and information technology, great changes have taken place in tourists＇choice of travel destinations, and the way of traveling. In particular, the development of mobile Internet technology has upgraded the way of information dissemination and changed people＇s habit of receiving information. In the face of the new normal, how to use new media to promote Kaifeng＇s tourism brand and better adapt to these changes in the new period seems particularly important for Kaifeng, the famous historical and cultural city and excellent tourist city in China.