“三贴近”原则指导下的企业宣传片英译——以上海莱士为例

On Chinese to English Translation of a Company's Advertising Video Guided by the Principle of Three Closeness:A Case Study of Shanghai RAAS

企业宣传片解说词的英译应以对外宣传工作"三贴近"原则为指导,充分考虑国外受众的思维习惯,从写作的高度把握译文,借助恰当的增、删、改、转换词性和逻辑调整等方法来进行,以提高企业宣传片在目标受众中的接受度,改善企业的对外宣传效果。

This article, guided by the Principle of Three Closeness, analyses the translation process of the transcript of Shanghai RAAS＇s advertising video, in order to find the proper translation strategies and methods for such texts. The conclusion is that translators should factor fully in English speakers＇way of thinking, which means they should translate such texts as a writer who could freely adopt addition, omission, explanation, logical adjustment and transform the part of speech when translating as a way to achieve a better communication effect.