共享经济第三方平台企业战略合作行为的演化博弈分析

An Evolutionary Game Model Analysis of Strategic Cooperation among Third-Party Platform Enterprises of Sharing Economy

为获得持续竞争优势,共享经济第三方平台企业与其他企业会积极开展竞争型和互补型战略合作。利用演化博弈方法,分别构建了这两种战略合作的演化博弈模型,并分析了各方的策略选择及战略合作的稳定性和绩效。研究表明,共享经济战略合作系统的稳定性较为脆弱,各方的策略选择会受到战略合作的额外收益、合作成本、收益分配比和资源适配性风险等因素的影响,并最终影响战略合作的结果。构建完善的战略合作机制,可以降低战略合作中的合作成本和创新损失;加强战略合作双方的价值认同并对投入的资源进行预评估,可以降低资源适配性风险。

In order to achieve sustained competitive advantages,the third-party platform enterprises of the sharing economy would actively carry out competitive and complementary strategic co-operations with other enterprises.By using the evolutionary game method,this paper constructs the evolutionary game models of these two kinds of strategic cooperation and analyzes the stability and performance of each strategic choices and strategic cooperation.The results show that the stability of the strategic cooperation system of the sharing economy is relatively fragile,that the strategic choices of each side will be influenced by such factors as the extra gain of strategic cooperation,cooperative costs,the ratio of income distribution and the risk of resources suitability,etc.,which will ultimately affect the final results of strategic cooperation.By constructing a sound strategic cooperation mechanism,the cooperation costs and innovation losses in the strategic cooperation can be reduced.At the same time,we should strengthen the value recognition of both sides of strategic cooperation and carry out the pre-evaluation on the resources invested,so as to reduce the risk of resource suitability.