基于信息生态理论的政法事件微博舆情传播规律研究

A Study on Rules of Weibo Public Opinion Dissemination Based on Information Ecology Theory

[目的/意义]在以政务微博为代表的新媒体技术不断发展的背景下,政法事件微博舆情传播成为政法机关面临的新问题。对政法微博舆情传播进行研究,有助于剖析微博舆情传播的信息生态学规律。[方法/过程]基于信息生态理论构建政法微博舆情生态系统,以聊城于欢案政法事件为研究实例,将新浪微博舆情信息作为研究对象,对系统内的信息主体、信息环境、信息3个因子的传播和演化过程进行分析。[结果/结论]研究结果表明,主体因子中用户粉丝数和关注数均符合幂率分布且呈断尾分布特征;信息因子特征量符合指数分布;环境因子特征量具有长尾分布特征,政法微博舆情传播符合信息生态学的互生再生规律、动态平衡、协同进化规律。文章的研究对政法机关舆情监管部门把握微博舆情传播规律及舆情控制具有一定的参考性作用。

[Purpose/Significance] Under the background of the continuous development of new media technologies represented by government microblogs,the dissemination of public opinion information on the network of politics and law has become a new problem faced by the law enforcement agencies. Research on the public opinion dissemination of the Weibo laws and microblogs helps to analyze the laws of information ecology in the dissemination of microblogs. [Method/Process] Based on the theory of information ecology,the paper constructed the public opinion ecosystem of the political,legal,and micro-blog,takes Liaocheng Yuhuan case as an example,and used Sina Weibo public opinion information as the research object,and disseminated the information subject,information environment and information in the system. The evolutionary process was analyzed. [Result/Conclusion] The research results showed that in the person factor,the number of fans and the number of attentions of users were in line with the power rate distribution and were in the tail-distribution distribution characteristics; the information factor characteristic amount conformed to the exponential distribution; the environmental factor characteristic amount had the long-tail distribution characteristic. The public opinion propagation of law and law microblog was in line with the interactive ecology,dynamic balance,coevolution and effective limit law of information ecology. The research of the article had a certain reference function for the public opinion supervision department of the political and legal department to grasp the law of Weibo’s lyrical transmission and the control of public opinion.