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基于IPA方法的肇兴侗寨旅游吸引力评价研究 被引量:8

Study of tourism attraction evaluation in Zhaoxing Dong Ethnic Village Based on IPA Assessment
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摘要 文章以旅游吸引力为研究视角,以民族传统聚落肇兴侗寨为例,运用因子分析法,构建由民族传统聚落原真性、旅游资源禀赋、可进入性、旅游产品、旅游环境以及形象认知6个一级指标和21个二级指标组成关于民族传统聚落的旅游吸引力指标系统,运用IPA分析方法,对评价体系的各项指标进行分析,就肇兴侗寨未来旅游的发展提出相关建议。 The article taking Zhaoxing Dong ethnic village as an example, adopts the factor analysis method to establish the evaluation system of ethnic traditional settlement's tourism attraction. As the result, the evaluation system of ethnic traditional settlement's tourism attraction is comprise of 6 first class indicators which includes the authenticity, the tourism resources, the accessibility, the tourism product, the tourism environment as well as the cognition of tourism image of ethnic traditional settlement, and 21 second class indicators. Besides, IPA analysis is used to evaluate each index of the evaluation system, helping us to find out the tourism development Suggestions of Zhao Xing Dong Zhai in the future.
出处 《经济论坛》 2018年第6期30-36,共7页 Economic Forum
基金 国家自然科学基金项目"民族传统聚落‘文化与生态基因信息图谱’建模及应用研究(71473051)" 教育部新世纪优秀人才支持计划项目(NCET-10-0086) 广州市"羊城学者"中青年学术带头人研究项目(12A010G)
关键词 IPA 旅游吸引力 民族传统聚落 肇兴侗寨 IPA tourism attraction ethnic traditional settlement Zhaoxing Dong ethnic village
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