摘要
位于杭州吴山脚下的老街——河坊街，从南宋开始繁荣至今，1800米长的街道上，有着一百多家老字号店铺。今年春茶季，首个天猫新零售茶馆出现在了这条历史老街上。茶叶，这种传统的农作物，借力智慧门店，带来了一场新零售的场景革命。消费者扫个码、领个券，完成购物行为，而经营者则沉淀了数据。
A Tmall teahouse made its debut in retail business on Hefang Street in the spring tea season in Hangzhou. The business is expected to revolutionize the retail of the traditional commodity through the cutting-edge IT technology. A consumer completes a transaction by scanning a QR code and gets a coupon. For a retailer, it takes about 25 days to set up such a business system and begin operating. But there is a long way to go. The retailer isn’t sure if this new approach help the business survive on the market. Consumers and market will have the final say on the matter.
出处
《茶博览》
2018年第7期16-21,7,共6页
Tea Times
