摘要
一壶茶,浓缩了太多中国文化。万里丝路,亦是茶路.这条人类文明大动脉上。茶、丝绸与瓷器凝结着“中国基因”,与世界对话。今天,在“一带一路”倡议下,中国茶产业再次迎来机遇。如何在国际市场、世界舞台上重振中国茶产业、复兴中国茶文化?这是一个重大命题。我认为,在后工业化时代,必须提炼中国茶的核心价值及差异化价值体系,调整中国茶产业品牌竞争战略与传播体系,通过品牌诉求的中国元素、世界表达,对接国际化、年轻化消费市场,才能在竞争激烈的世界茶业舞台上,获得更多的话语权和市场份额。
In history, the Silk Road from China to the other parts of the world also doubled as a system of routes for tea trade. Through this global thoroughfare, tea, silk and porcelain from China enriched the world. Today, the Chinese tea industry is embracing a new opportunity, opened up by the Belt & Road Initiative. How do we seize the opportunity and make Chinese tea and Chinese tea culture great again on the global market? This is an important proposition.
出处
《茶博览》
2018年第7期46-51,7,共6页
Tea Times