中国茶的国家战略与世界表达

Chinese Tea:National Strategy and International Presentation

一壶茶，浓缩了太多中国文化。万里丝路，亦是茶路．这条人类文明大动脉上。茶、丝绸与瓷器凝结着“中国基因”，与世界对话。今天，在“一带一路”倡议下，中国茶产业再次迎来机遇。如何在国际市场、世界舞台上重振中国茶产业、复兴中国茶文化？这是一个重大命题。我认为，在后工业化时代，必须提炼中国茶的核心价值及差异化价值体系，调整中国茶产业品牌竞争战略与传播体系，通过品牌诉求的中国元素、世界表达，对接国际化、年轻化消费市场，才能在竞争激烈的世界茶业舞台上，获得更多的话语权和市场份额。

In history, the Silk Road from China to the other parts of the world also doubled as a system of routes for tea trade. Through this global thoroughfare, tea, silk and porcelain from China enriched the world. Today, the Chinese tea industry is embracing a new opportunity, opened up by the Belt & Road Initiative. How do we seize the opportunity and make Chinese tea and Chinese tea culture great again on the global market? This is an important proposition.