“一带一路”，包装印刷业开拓海外市场的机遇与挑战

＂Belt and Road＂,Opportunities and Challenges for Packaging and Printing Industry to Develop Overseas Market

“一带一路”持续深化推进，广东汕头作为“一带一路”海上丝绸之路的重要节点城市和国内包装印刷业三大基地之一，拥有得天独厚的地域优势。本文以广东中兴塑料纸类印刷有限公司为例，介绍了在当地开拓海外新市场对实现企业可持续发展、进发发展活力的重要意义，并对企业如何开拓海外市场提出了建议。

The Belt And Road＂ is continuously deepened and advanced, and Guangdong Shantou, one of the three bases of the domestic packaging and printing industry,is the important nodes city of ＂The Belt and Road＂ maritime silk road,which owns a unique geographical advantage. Taking Guangdong Zhongxing Plastic Paper Printing Co., Ltd. as an example,this paper introduces the importance of opening up new overseas markets to realize the sustainable development of enterprises and burst out the vitality of development, and puts forward suggestions on how to open up overseas markets.