文化旅游产业视域下的河西民间音乐开发刍议

A Discussion about Development of Folk Music in Hexi under the Perspective of Cultural Tourism Industry

民间音乐属于地域特色资源,开发潜力巨大。民间音乐文化资源开发是提升和丰富旅游文化体验的重要手段,旅游文化产业的良好发展又是民间音乐文化传承的有效保障。近年来河西走廊地区在民间音乐文化旅游方面成功打造了一批蜚声国内外的大型实景演艺项目,取得了良好的经济效应。然而,从总体来看,该产业存在着旅游演出资源开发不足、旅游演艺消费市场不稳定、缺乏旅游音乐的推广宣传以及缺乏互联网的合理运用等问题。通过完善旅游演艺开发模式、完善旅游演艺可持续发展机制、完善旅游演艺产业系统化体系、发展智慧营销旅游演出产业模式等对策,以期更好的推动河西走廊民间音乐的保护传承,提升和丰富民间音乐文化体验在旅游产业开发中的应用。

In Recent years Hexi Corridor successfully developed some well-known entertainment items in the field of folk music cultural tourism, achieving remarkable economic effect. But generally, several problems still hang over this industry. The paper believes that some countermeasures be carried out in the hope of better development of folk music in the area.