第一高地 第一时间 第一落点——传统广播与网络媒体融合向第一影响力媒体的跨跃的实证分析

Highest,Fastest,Most Effective——Analysis of the Integration between the Traditional Broadcast and Internet Media:the Most Influential Media

中国国家电台——中央人民广播电台作为中国最悠久的电子传播媒体已经走过了69年历史,本文分析了传统广播媒体与新兴的网络媒体从新闻采编源头、传播渠道、落地终端的融合过程,形成了"1+1〉2"的传播效果。

As the earliest state radio,China National Radio has gone through the history of 69 years. This paper analyzes the integration process of the traditional broadcasting media and the emerging Internet media from the aspects of news collecting,channels of communication,and the terminal target receiver,which fulfill the most effective communication.