服务全方位——新媒体时代科技报生存之道

Service in All Aspect——How Survive of Science and Technology Newspaper in New Media Time

新媒体的蓬勃发展给报业发展带来巨大的冲击,专业报中的科技类报纸,如何扬长避短,发挥自身优势,应对新媒体的挑战,在激烈的竞争中占据一席之地,是科技报同行们面临的现实课题。是继续坚持"内容为王"的宗旨,还是另辟蹊径?河北科技报经过几年的探索实践,坚持"服务至上"的宗旨,明确市场定位、围绕读者需求,充分利用现代信息技术手段,积极发展新兴媒体和实体网络,打造全方位服务读者的平台,成为目前河北省农村自费订阅率最高的报纸,报纸、网站及各项事业均得到了较大发展。

The developing new media brings huge attack to newspaper industry. We have to face the new task to avoid our shortage and use our advantage to meet the changeless and have one of stand during fiercely competitive media. We should emphases principal king of substance or try other new way? After couple of years practice,Hebei science and technology newspaper emphases the top principal of service,insist on marketing position,meet the demand of readers,use all advantage of new media technology,developing new media and network,set up the platform to service readers in all aspect. Now we are no one newspaper to be subscribed by people own fee. We have developing greatly in our newspaper,network and all other sides.