“是什么”→“为什么”→“怎么办”网络时代,呼唤突发事件报道步入转型期

The Network Times Call the Report of Contingency Comes to a Transformation Period

网络时代的出现,使得新媒体与传统媒体间的竞争尤为突出,突发事件的报道为它们提供了各自展现自身特点的舞台,也是媒体在竞争时代争夺话语权的主阵地。"是什么"→"为什么"→"怎么办"是突发事件报道的三个层面,由于其自身的固有特点,新媒体与传统媒体都或多或少地只侧重其中的某一两个方面的开掘。基于此特点,新媒体与传统媒体拓展自身发展的空间也可以从中得到挖掘,变弱点为长项,谁能够将三者完全融合到一起谁就抢占了话语的制高点。

The coming of the Internet age makes the competition serious particularly between the new media and traditional media. The reports of the emergencies can provide them the stages which show their own characteristics,but also the main front for which they compete. 'what' → 'why' → 'how' is the three levels of the emergencies,but the new media and traditional media are focus on only one or two aspects more or less by their own particularity. Based on the characteristics of which,new media and traditional media can excavate them and convert to strengths and who can get the key point if who can integrate the three into together fully.