摘要
本文试图探究中国门户网站科普栏目(频道)的一些科技传播现状特征。新浪网由于在中国门户网站中的地位和影响而成为研究对象。研究主要运用内容分析法,从传播形式、信息来源、报道领域等方面对新浪网科技频道的科普栏目进行解读,并加以归纳总结,概括出其科技传播特征,并提出一些发展建议。
This article attempts to explore the characteristics of sci-tech communication of the portal website's popular science column (channel). Sina is chosen as research sample because of its status and influence in China. The study tries to analyze Sina's popular science column from the angle of communication form,information source,reporting field with Content Analysis Method,and summarize its sci-tech communication characteristics,then put forward some development proposals.
出处
《科技传播》
2009年第2期37-39,共3页
Public Communication of Science & Technology
关键词
科技传播
新浪网
科普栏目
特征
sci-tech communication
Sina
popular science column
characteristics
