提升科技传播质量是网络时代报纸发展的要件

To Improve the Quality of Scientific Communication is an Important Requisite for Newspapers' Development in the Internet Age

网络时代,报纸不会终结,其重要与必要性依然存在。报纸是当下重要的平面媒体,受众仍有很多,其影响力、作用力不容低估和忽视。在网络等新媒体迅猛发展、扩张的情势下,传统传媒报纸的生存与发展取决于其质量,尤其是科技传播质量。良好质量和优质服务是报纸生存、发展之纲与要径,提高记者、编辑们科学素养,不断提升科技传播水平是报纸发展、继续发挥其特有功能的基础,又是提高报纸竞争力、影响度和占有市场份额、争取受众的要件。

Newspapers will not die out in the Internet age because of its importance. Newspaper is one of the most important print media and its audience remains so many,so the force and effect of newspapers should not be underestimated. In the condition of Internet and other kinds of media's rapid growth,newspapers as a traditional media must have a good quality for its survival and development,especially the quality of scientific communication. It is very important to improve the quality and provide better services; as a result,firstly we should improve the scientific literacy of newspaper reporters and editors. To improve the quality of scientific communication is groundwork for newspapers' development. This will not only make newspapers continue work helpfully,but also make them more competitive,more influential,having more market share and more audience.