新闻工作者如何适应新媒体发展的需要

How to Adapt to the New Media Development Needs for Journalists

随着数字技术、网络技术的不断成熟和广泛应用,新兴媒体已成为传媒体系中不可或缺的组成部分,同时也为我国文化大发展大繁荣注入了一股新的活力。近年来,无论世界金融环境如何变幻,中国媒体的信息化投入始终保持相对较高的两位数增长势头。这不但说明我国传统媒体对技术的重视程度在不断加强,更反映了我国传统媒体在经过技术建设后,信息化水平已迈上了更高的台阶。每一种技术的出现都深刻改变着世界,新媒体技术的出现改变了施众和受众的关系,每个人都互联在媒介社会里,在全球同步的每一刻,每个人都与别人传播者和受众。然而在新媒体突飞猛进的发展,作为新闻工作者应当如何体现自己的价值和素养,去适应新媒体的发展和需求呢?是继续坚持传统媒体还是完全选择新媒体?

Along with the digital technology,network technology and the widespread application,and emerging media has become the media system in an indispensable part of Chinese culture,but also for the greater development and prosperity has breathed new vitality. In recent years,no matter how the world financial environment,Chinese media information input remain relatively high double-digit growth. This is not only in traditional Chinese media that the technology,emphasis on strengthening more reflects traditional media after the technical construction,the informationization level has a higher level. Each kind of technology is changing the world,new media technology and the audience was changed,everyone in the society,the Internet media in global synchronous every moment,every man with others disseminator and audience. But in the new media development by leaps and bounds,as journalists should be how to embody the value of oneself and accomplishment,to adapt to the development of new media and demand? Continue to adhere to the traditional media is completely new media or choose?