博客现象在新时代下的传播学意义

The Significance of Communication of Blog Today

博客的兴起和发展,在人类传播历史上具有里程碑式的意义,它不仅影响了人们的学习、工作和生活方式,也给现有的传统媒体和传播理论带来了深刻的影响。本文从博客的传播模式,传播内容、传者、受传者和传受关系等角度对博客的传播学特性进行分析,研究博客在把关人缺位、议程设置功能和沉默的螺旋理论上对于传统传播学理论的颠覆和冲击,旨在对博客的传播理论体系的建立及博客的健康发展作一个较为深入的思考。

The appearance and development of Blog,has made a mile-stone influence in the history of human communication.It not only expands the communicator’s category and changes the old communication model,but also makes a profound impact to the existing traditional media and communication theory.The research was focused on the investigation of the character of communication theory based on the communication model,content,information sender and receiver.Moreover,the research showed that Blog has changed the old orders of Web Communication and rebuild the Mass Communication theory system,such as the spiral of reticent theory and the gatekeeper theory.