中国媒体与中国软实力建设战略解析

中国现代传媒取得巨大发展,对构建中国软实力做出历史贡献。但目前中国传媒对中国文化软实力构建还有不足之处,对传统中华文化有曲解和某种程度异化的趋势。原因在于过分追逐利益。2008年的奥运会是对中国传媒整体素质的一场检验。凸显了中国媒体对外宣传的滞后与弊端,提升对外媒体宣传整体素质和观念转变已上升成为战略层次。中国媒体在以孔子学院为核心的中国软实力建设上应有所作为,创建"媒体孔子学院"。如何推广汉语、媒体如何支撑软实力需要战略解析。

China's modern media has made great development and made historic contributions on the Construction of China's soft power. However,China's media is also inadequate for cultural soft power of China Construction today and has a certain degree of alienation and twisted the trend of traditional Chinese culture. The reason is that excessive pursuit of interests. 2008 Olympic Games is a test of overall quality of Chinese media. It was highlight shown Chinese media's lag and disadvantages of the external propagandistic ability. Improving the overall quality of Chinese media propagandistic ability and changing concept of media have risen to become a strategic level. Chinese media should do something in the process of Confucius Institute as the core of China's soft power building and should create 'Media Confucius Institute'. How to promote Chinese language and the media how to support soft power-building and so on are need strategic analysis.