新媒体标题语言中的隐喻投射——以“大写的X”为例

The Metaphorical Projection in the New Media Title Language——Take“Capital X”as an Example

该文在认知社会语言学理论背景下,以"大写的X"为研究对象在新媒体语境中观察隐喻的生成过程。该文认为隐喻的实现经历了双重映射,除句内源域与目标域的映射,还应将句外语言范畴与社会文化范畴的映射纳入隐喻的研究范畴中,关注社会文化认知模式对隐喻生成的干预。"大写的X"其表义功能及传信功能的扩展体现了语言形式对网络交际高示情性的适应。

In the context of cognitive sociolinguistic theory, this paper takes ＂capital X＂ as the study object to observe the generative process of metaphor in the new media context. This paper holds that the realization of the metaphor has exper-- fenced the dual mapping, in addition to other internal domain and target domain mapping, also should be the other language category and the social culture in the category of the mapping into the category of metaphor research, focus on social and cultural cognitive model of meta- phor generated intervention. The function of ＂capital X＂ and the extension of its function of transmission and communication reflect the adaption of language form to online communication public opinion （high show affection）.