国际化条件下中国化妆品行业的发展探讨

Development of Chinese cosmetic industry in condition of globalization

从中国化妆品市场(整体规模、人均消费规模等)和行业(生产企业规模、生产企业营收等)两方面,介绍了中国化妆品行业发展现状,主要指出了在国际化条件下中国化妆品行业发展面临的挑战,对中国化妆品行业未来发展的方向,及其实施途径进行了简要阐述。

From the aspects of Chinese cosmetics market（overall scale, per capita consumption scale, etc.） and industry（production scale, production enterprise revenue, etc.）, the development status of Chinese cosmetic industry has been introduced. The challenges facing the development of Chinese cosmetic industry in condition of internationalization are pointed out. The direction of future development of Chinese cosmetic industry and its implementation approaches are briefly described.