二十四节气养生茶包装设计研究

Packaging Design of Twenty-Four Solar Term Health Tea

目的使茶饮文化在当代社会进一步得到发展与应用。方法通过对当下流行的养生饮品及包装概况进行考察,将传统时令养生的概念与茶饮文化以及现代包装设计理念相结合。结论通过现代式设计承载传统文化,反映传统文化的巨大潜力与价值,使养生茶品更具时代感,为以后的相关文化创意提供一个可行性参照。

It aims to make the further development and application of tea drinking culture in contemporary society. Through the survey of current popular health drinks and packaging, the concept of traditional seasonal health preservation is combined with tea drinking culture and modern packaging design concept. Through the modern design, it carries the traditional culture and reflects the great potential and value of the traditional culture, which makes the tea keeping more sense of the times and provides a feasible reference for the future related cultural creativity.