绿色发展理念下中国消费者协同消费的动机与推进机制研究

Research on the Motivation and Mechanism of Chinese Consumers' Collaborative Consumption under the Green Development Concept

资源的未充分利用与过度消费性使用,使得中国的环境污染日益严重。协同消费,作为一种全新的商业模式,能有效地减少资源消耗,推动经济的可持续发展。文章通过对绿色发展理念下中国发展协同消费的必要性进行分析,研究中国消费者参与协同消费的内外部动机,针对性的提出协同消费的各项推进机制,实现经济发展与资源节约、环境保护三者间的平衡。

The inadequate utilization of resources and excessive consumption of resources make China＇s environmental pollution increasingly serious.Collaborative consumption,as a new business model,can effectively reduce resource consumption and promote sustainable economic development.This paper analyzed the necessity of developing collaborative consumption in China under the concept of green development,studied the internal and external motivation of Chinese consumers to participate in collaborative consumption,to put forward the propulsion mechanism of collaborative consumption,realize a balance of economic development,resource conservation and environmental protection.