新时代东部沿海海岛乡村旅游发展模式探析——以舟山为例

Study on the Development Mode of Rural Tourism in the Eastern Coastal Islands for a New Era——A Case Study of Zhoushan Islands

近些年,海岛热催生了舟山海岛乡村旅游的快速发展,但不平衡不充分发展的问题比较突出,整体还停留在传统发展方式上,在本土特色挖掘、产品创新等方面还比较落后,传统的乡村旅游也越来越不适应新时代下现代海岛乡村旅游发展的要求。本文分析了舟山海岛旅游发展中的规划开发定位单一等五个方面问题,提出了构建政府统一领导,管委会统筹建设机制等六个方面的对策和建议,尝试探索新时代下海岛乡村旅游发展新模式。

In recent years, the Island boom has stirred up a spree of the rapid development of rural tourism in zhoushan Island. But the problem of unbalanced and inadequate development is more prominent. The whole is still in the traditional way of development. In terms of mining local characteristics, product innovation and other aspects, it is relatively backward. Traditional rural tourism is also becoming less and less suitable for the development of modern rural tourism for a new era. To promote the implementation of the rural rejuvenation strategy, further deepen the construction of beautiful countryside, This paper analyzes five aspects of planning and devel- opment in zhoushan Island tourism development.Its own development is notsufficient,such as the localization is unitary, the lack of sources, the lack of effective management,This paper puts forward six countermeasures and Suggestions to construct the government unified leadership mechanism and the construction mechanism of the management committee. Try to explore the new development mode of Island country tourism for a new era.