大数据环境下拼多多的发展问题研究

Reaserch on the Development Problems of Pinduoduo in Big Data Environment

大数据环境下,电子商务的发展如火如荼,拼多多以一类新玩法C2B的方式闯入大众视野,论文通过分析目前拼多多发展过程中面临的困境和问题,提出改善措施,以期能够为拼多多的长久发展提供依据。

Under the environment of big data, the development of electronic commerce is in full swing. Pinduoduo breaks into the public view in a new- way of C2B. Based on the analysis of the difficulties and problems in the development of Pinduoduo at present, the paper puts forward some improvement measures, so as to provide the basis for the long-term development ofPinduoduo.