社交媒体广告营销研究——以新浪微博为例

Research on the Advertising Marketing of Social Media——Taking Sina Micro-Blog as an Example

如今,社交媒体已经成为我们生活中不可缺少的一部分。社交媒体不仅仅是一个交流、分享的平台,更是一个进行广告宣传、传递企业产品和服务信息的重要营销工具。论文以新浪微博这一社交媒体为例,分析了微博广告的优势和现状,最后提出了企业在社交媒体上进行广告宣传时的营销策略,对企业进行社交媒体广告具有一定的现实意义。

Nowadays, social media has become an indispensable part of our life. Social media is not only a platform for communication and sharing, but also an important marketing tool for advertising and conveying information of enterprise products and services. This paper takes Sina micro-blogasan example, analyzes the advantages and status quo ofmicro-blog advertising, andfinallyputs forward the marketing strategywhen enterprises advertise on social media, which has a certain practical significance for enterprises to carry out social media advertising.