网络搜索与IPO抑价——基于百度指数的研究

Network Search and IPO Underpricing——A Study Based on Baidu Index

按照我国媒体业未来的发展趋势,网络将逐渐成为人们获取信息的重要渠道,论文通过研究投资者网络搜索行为,从投资者网络关注视角来研究其对我国股票市场IPO抑价程度的影响,论文发现,利用百度指数能够很好地衡量投资者过度关注新股的情况,并且高的关注度导致了高的IPO抑价率。

According to the future development trend of China＇s media industry, the network will gradually become an important channel for people to obtain information. Through studying the search behavior of investors on the internet, from the perspective of investors＇ network concern, the influence of which on the IPO underpricing in China＇s stock market is studied. The paper finds that using Baidu index can better measure investors＇ excessive attention to new stocks, and high attention leads to ahigh IPO underpricing rate.