国际体育赛事在城市发展中的目标定位、面临挑战和创新路径——以成都网球公开赛(ATP250)为例

Target Positioning,Challenges and Innovation Paths for International Sports Events in the Process of City Development:Taking Chengdu Tennis Open(ATP250)as an Example

本文运用文献资料法、对比分析法,对成都网球公开赛现状与其在城市发展中的定位差距进行分析。研究发现:成都网球公开赛赛事影响力较低,赛事营销渠道尚未深入开发,场馆配套设施建设有待完善。建议:通过发挥国际体育赛事的集聚效应,重点打造赛事品牌价值;吸引国际关注目光,完善赛事营销体系;加快交通配套建设,融入公共服务体系,实现成都网球公开赛与城市发展的相互促进和有机融合。

By using the methods of literature review and comparative study, the article analyzed pres ent situation of Chengdu Tennis Open （ATP250） and the positioning gap in city development. The article found that the influence of Chengdu Tennis Open should be improved, and the marketing ways as well as the related facilities need to be developed. Suggestions are as follows： by developing the agglomeration effect of international sports events and focusing on building brand value of the event, attracting interna tional attention and improving the marketing system of the event, speeding up the construction of trans portation facilities and integrating into the public service system, it is possible to realize mutual promotion and organic integration with Chengdu Tennis Open and city development.