浅论体育产业发展对冰雪运动发展的影响

Influence of Sports Industry Development on the Development of Ice and Snow Sports

冰雪运动作为当下仅次于特色小镇的一个迅速崛起的、拥有巨大发展空间的新业态,如何更好的带动它的发展值得去探索研究。体育小镇的成功在一定程度上为冰雪运动的发展提供了经验和路径,同时冰雪运动的发展也遇到了很多挑战和困难,其本质是机遇与挑战共存。通过对体育产业的一个新业态——体育特色小镇的解读和体育产业的发展情况的综述,从带来的积极作用和消极影响两大方面进行阐述。通过文献资料法和数据统计法等方法进行研究分析,为以后冰雪运动的发展提供可参考的依据,体育小镇的发展为冰雪运动的发展提供了经验和路径以及方法,但冰雪运动的发展除了环境、地域、人才、气候等外在因素外,还受到了市场机制、消费观念差异、经营管理不足等的挑战。

Snow sports as a present after the town features a rapid rise of new formats, has a huge space for development, how to better promote the development of sports town worth exploring research. Some degree of success in providing experience and path for the development of ice movement, at the same time, the development of ice snow sports also there are many challenges and difficulties, its essence is both opportunities and challenges. Through the review of the development of a new industry-sports town features of sports industry and sports industry, the interpretation of the situation, expounds the positive influence and negative in two aspects through the method of literature and data. The statistical methods of research and analysis, provide a reference basis for the future development of the winter sports development, sports town provides experience and path and method for development of winter sports, but the development of winter sports in addition to the environment, regional climate, talent, external factors, but also by the market mechanism, the difference of consumption the concept of management challenges.