信息共享视角下的乳制品供应链发展问题及对策研究

Research on the development problems and strategies of dairy products supply chain under the perspective of information sharing

笔者以乳制品供应链为研究对象,针对乳制品供应链发展中存在的问题,从奶牛养殖户和消费者信息意识、成员企业间信息对称情况、信息化建设等角度对其进行深入分析,提出了建立信息培训基地、完善信息网络建设、建立质量安全信息追溯体系、加强物流信息化建设和开展新型销售模式、加大乳品宣传教育和健全乳品监管制度等促进乳制品供应链发展的策略,以期实现信息共享背景下的乳制品供应链的高效运作以及乳制品行业的健康持续发展。

Taking dairy supply chain as the research object,in view of the problems in the development of dairy products supply chain,this paper makes an in-depth analysis on the information awareness of the dairy farmers and consumers,the information asymmetry and information construction among the members,and puts forward some strategies to promote the development of dairy products supply chain such as setting up the information training base,improving the information network construction,establishing quality safety trace ability system,strengthening the construction of logistics information,developing new sales model,increasing dairy propaganda education and perfecting the dairy products regulatory systems,so as to realize the efficient operation of the dairy products supply chain as well as the health sustainable development of the dairy industry under the background of information sharing.