民法典编纂中人格标识财产利益的制度构建——从人格权衍生财产利益的比较展开

The System Construction of Personality Mark in Formulation of Civil Law——Carding on the Derivative Property Interests of Personality Right

人格标识财产利益是人格财产二元权利体系在现代商业社会的发展产物。对人格标识财产利益的保护,应当置于人格权衍生财产利益的体系中予以论证,财产利益与所依附的人格权之间的联系是确立其保护路径的逻辑依据。通过著作权和人格标识的比照可以得出,人格标识的人格固有性联系要强于著作权,因而在人格标识财产利益的保护中要更加倾向对人格权的尊重与保护。基于此,可以比照我国现有较为成熟的著作权保护体系来确立人格标识财产利益的保护模式、权利变动以及损害赔偿规则。在我国未来民法典编纂过程中,以著作权为参照设置人格标识财产利益的保护路径具备可行性与合理性。

There are a lot of controversy of personality mark protection in the formulation of our country＇ s civil law. There are two different modes both on theoretical circle and judicial practice, which is unitary model and binary model. The former means the property interests attached to the personal right;the latter means the property interests independent of the personal right. The evaluation of personal interests and property interests is the key question of personality mark protection. The article hackles the main of forms of Personality Right derivative property interests, and the position sequence of personality is organ; gene; personality mark; copyright and virtual mark. According to the policy consideration, we can set up the personality mark protection mode referring to the copyright. And we should establish the system of Protection of Personality Mark including the protection mode, right change and damage compensation system.