“穷游”消费与青年身份构建的质性研究

The Qualitative Research on the Consumption of Budget-minded Travel and the Construction of Youth Identity

在青年群体中盛行的"穷游"之风,在当代已经演进成一股青年亚文化浪潮,因此,站在消费主义的视角下,考察青年"穷游"的消费行为特征,以及他们如何通过"穷游"消费为自己构建起一个"穷游"亚文化青年群体形象及认同显得极为重要。研究中,逃离型、寻找型、拮据型青年穷游者的画像标示着"穷游"一族青年个体的崛起和抵抗,他们通过去传统化的旅游消费形式,以及技术工具符号性的呈现,实现了自己的身份认同与价值传递,但同时也不免走向"拜物"、"自恋"、"摆设"、"异化"等局限。

The budget-minded travel is popular in youth groups and currently it has been evolving into a kind of tide in youth subculture, therefore, it seems quite important in the perspective of consumption to analyze the consumption features of the budget minded travel of the youth, and to find out how they can construct for themselves a subculture group image for budget minded travel and make the image accepted. The youth budget-minded traveler images of escaping style, searching style and hard-up style found in research mark the rise and resistance of the youth group of budget minded travelers. They have been realizing their acceptance of self-identity and the transmission of values through de-traditional style travel consumption and presentation of symbol-like technological tools, and at the same time, what inevitable are the limitations of the trends of fetishism, narcissism, showing-off and dissimilation.