藤椒菜品运用现状与推广途径探究

On Current Situation and Promotion Pathway of Serving Rattan Pepper Dishes

在菜品烹调制作过程中加入藤椒果或藤椒油,成菜具有特殊清香麻的藤椒风味,即是藤椒菜品。藤椒味是新时代川菜常用基础味型之一,藤椒菜品受到消费者普遍喜爱,但藤椒菜品的运用推广还受到诸多条件限制,需要进一步多途径品牌塑造与创新途径推广。

Adding rattan pepper fruits or oil in dishes during cooking makes the dish to present special pungent and spicy flavor. Rattan pepper flavor is one of those fundamental flavors frequently used in Sichuan Cuisine of a new age. Consumers are popularly fond of rattan pepper flavor dishes,yet promotion and use of rattan pepper dishes are still limited by a plenty of conditions and brands of rattan pepper dishes still need further molding with multiple pathways and popularization with innovative approaches.