荆楚非遗传承创新下的文创设计研究

RESEARCH ON THE CULTURAL AND CREATIVE DESIGN BASED ON THE JINGCHU HERITAGE INNOVATION

目的探索荆楚非遗文创产品的设计思路和创新方法,让产品载体和表现形式融入大众的生活方式,打造有特色的荆楚文创品牌,让源远流长的荆楚文化成为湖北文化产业的新坐标。方法通过对荆楚非遗的文创产品设计及开发的现状进行动态了解,找到适应时代需求、传承荆楚非遗文化的文创产品创新设计方法。结论对非遗视觉元素的形态重构,使文创产品与使用情境的互动,拓展文创产品的功能,融入现代设计、现代市场和现代生活,重点突出生活性、传承性、互动性和故事性,并寻找合适材质巧妙搭配,满足人的功能需求、心理需求、数字化需求。

Objective Explore the design ideas and innovative methods of Jingchu Intangible Cultural Heritage products,integrate product carriers and manifestations into popular lifestyles,and create distinctive brand names of Jingchu culture,making Jingchu culture with a long history become the new coordinate of Hubei cultural industry.Result Through the dynamic understanding of the current situation of Jingchu Intangible Cultural Heritage product design and development,we can find the innovative design method of cultural and creative products that adapt to the needs of the times and inherit the Jingchu culture.Conclusion The reconstruction of form of intangible cultural heritage of the visual elements,so that the interaction between products and the use of a situation,expand the function of a product,into the modern design,modern market and modern life,focus on life,inheritance,interactivity and narrative,and to find a suitable material to meet the functional requirements,clever col ocation,the psychological needs of people digital demand.