基于设计思维的商业模式构建策略研究

RESEARCH ON THE CONSTRUCTION STRATEGY OF BUSINESS MODE BASED ON DESIGN THINKING

设计者应具备产业思维,设计思维可运用创新优势驱动商业模式构建。为探索基于设计思维的商业模式创新策略与方法,文章对商业模式与设计思维的基本理论进行分析对比,寻找出创新商业模式构建中蕴含的设计思维要点;并借共享单车等案例归纳其方法规律,提出基于设计思维的创新商业模式构建五步法:用户锁定-价值提炼-方案提出-模型测试-迭代评估;为构建商业模式提供了较为系统的思路与方法。

Designers should have business thinking.Design thinking can be used on business model＇s construction with it＇s innovation advantages.In order to explore the strategy of business model innovation construction based on design thinking,this paper analyzes the basic theory of business model and design thinking,finds out the main points of design thinking contained in the construction of innovative business model,and sums up its method laws by cases analyzing.Finally puting forward the strategy of innovative business model construction based on design thinking,which can be explained by five steps：user locking-value extraction-solution proposing-model testing-iterative evaluation,.So systematic methods can be provided for designers to build business models.