碧桂园logo设计美学理念及其品牌传播

COUNTRY GARDEN LOGO DESIGN AESTHETIC CONCEPT AND ITS BRAND COMMUNICATION

作为国内商业地产的佼佼者,碧桂园凭借其logo设计使得企业品牌传播在激烈地产市场竞争中占得先机。碧桂园标志设计通过融入符合中国传统文化的美学理念以及其设计思维所蕴含文化之美、和谐之美与意境之美,在品牌传播上取得良好效果。随着现代logo设计驱动理念不断升级,碧桂园logo在主体元素选择、色彩搭配、造型运用等方面所显示出的设计思维从文化向度层面为塑造品牌个性和树立公众形象奠定基础。

As a leader in domestic commercial real estate,Country Garden by virtue of its logo design makes the enterprise brand communication in the fierce real estate market competition in the upper hand.Country Garden logo design through the integration of Chinese traditional culture into the aesthetic concept and its design thinking contains the beauty of culture,the beauty of harmony and artistic beauty,in the brand communication to achieve good results.With the continuous promotion of the modern logo design driving concept,the design thinking displayed by Country Garden logo in terms of main element selection,color matching and modeling application lays the foundation for shaping brand personality and establishing public image from the cultural dimension level.