网络自媒体影响下的青年女性旅游行为研究——以河南省为例

Research on Young Women's Tourism Behavior Influenced by Online We Media——Based on the Investigation and Analysis of Henan Province

伴随着互联网的迅猛发展,越来越多的青年女性成为网络自媒体的使用者。在网络自媒体的影响下,青年女性的旅游行为呈现出了一些新特征,如旅游需求的产生多来源于网络信息的刺激,旅游伴侣的选择突破了地域限制,旅游方式的选择更追求自由化等。此外,网络自媒体还重塑了青年女性旅游过程中的搜寻旅游信息、作出旅游决策和分享旅游体验的行为,体现了网络自媒体对青年女性的旅游行为产生的持续性影响。当然,网络自媒体平台信息的真实性是一切信任关系的基础。青年女性为此应积极扮演网络自媒体旅游信息的分享者,并根据网络自媒体平台的不同功能引领网络自媒体旅游信息进行良性循环,引导网络自媒体的发展与青年女性旅游行为的建构进行良性互动。

With the rapid development of the Internet,more and more young women become users of the Internet. Young women＇s tourism behavior under the influence of we media shows some new features： more travel demand is generated due to the stimulation of online information; choice of travel partners is not limited by geographical restrictions; and the choice of tourism mode is more diverse. In addition,we media also reshapes young women＇s tourism process of searching for tourism information,making travel decisions and sharing experience,reflecting the constant influence of we media. The authenticity of information from we media platform is the basis of all trust relations. For this purpose,young women should play an active role in we media travel information sharing,in the construction of virtuous cycle of we media travel information based on the various functions of this platform,and in the positive interaction between the development of online we media and young women＇s tourism behavior.