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浅论在线旅游消费金融的创新发展及应对措施

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摘要 旅游业作为绿色低碳产业,在政策推动旅游业转型升级过程中,金融对旅游业发展的牵引作用日益显著。该文通过线上调查问卷与线下调查问卷相结合的方法,分析国内旅游消费者在出行前、出行中、出行后"在线旅游与消费金融"的有机融合发展,促进金融对在线旅游产业的支持,并提出相关具体建议,助推旅游业综合业态转型升级。
出处 《海峡科学》 2018年第4期75-80,共6页 Straits Science
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