广西壮锦纹饰的视觉创新设计研究

RESEARCH ON VISUAL INNOVATION DESIGN OF GUANGXI ZHUANG JIN DECORATION

对于民族传统文化而言,广西壮锦有着独特的传统劳动人民精神和信仰特色,积淀了本土化的精髓。通过对广西壮锦纹饰的分析,利用壮锦民族文化设计发展的过程,提出多种视觉创新设计手段以实现传统文化的设计增值,既保留了传统纹样的基因特征,又创新性地挖掘了其遗传因素。实为传统壮锦纹饰在现代旅游包装设计中的转型提供了巨大的创新设计源泉和方法,从而促进了地区传统文化和经济协调发展的创新模式的展开。

For national traditional culture, Guangxi Zhuangjin has unique characteristics of the traditional working-class people and faith, accumulating the essence of localization. Through the analysis of Guangxi Zhuangjin decoration, taking advantage of the process of Zhuangjin ethnic culture design and development, a variety of visual innovation design methods are proposed to realize the design value added of traditional culture, which not only retains the genetic characteristics of traditional patterns, but also excavates its innovative genetic factors. In fact, the traditional Zhuangjin decoration in the modern tourism packaging design provides a huge source of innovative design and methods to promote the coordinated development of traditional culture and economy in the region to start the innovative model.