动漫旅游产品——中国本土化研究

Animation travel products——Localization research in China

动漫旅游产品作为衍生产品的一个特殊的类型,它为动漫企业带来大量附加利润的同时,也成为城市宣传的窗口。如主题公园,网络游戏,博物馆等等,其中以故事和人物为背景的主题公园是最具创造性,也是收入最稳定的动漫产品。中国在动漫产业的商业运作还不具备强有力的竞争力。其主要原因是消费市场的的不完善和动漫产业的商业运作上缺乏经验。

The animation of tourism as a special type of derivative products,it is the animation business has brought a large number of additional profits,but also become the the city publicity of window.Such as theme parks,online games,museum,etc.,in which the the background animation stories and characters,theme parks are the most creative,but also the most stable income animation products.China does not yet have a strong competitive commercial operations in the animation industry.The main reason is the lack of experience on the consumer market imperfections and the commercial operation of the animation industry.